Employer brand development

Your employer brand: A performance lever

To attract and retain the employees you want, you need to know what defines your employer brand. If you’re not promoting a clear brand, future candidates and current employees won’t be sure you’re offering a good fit.

An employer brand can be defined through a number of factors:

  • Work environment
  • Management practices
  • Professional development and challenges
  • Employee benefits
  • Culture and values
  • And much more!

Start by asking yourself: what defines your organization’s employee experience?

Bring your employer brand to life

Current employees can best describe what it’s like to work for your organization and help you identify its unique strengths. Our experts can help you gain insight on the approach suitable for your reality through:

  • Surveys
  • Focus groups
  • Individual interviews
  • Themed workshops
  • Analysis of your existing data

Once you’ve identified your organization’s strengths, you must ensure tangible results, especially when employees are involved.

We offer custom solutions throughout the process, from the development of a brand image to the launch of promotional activities.


Contact us


Anne Boucher

514-285-1122 ext. 281

Work with our specialists to ensure a successful approach

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We create human capital and financial performance with our clients through the excellence of our experts ignited by a total rewards mindset.