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Normandin Beaudry

April 25, 2012 - L'ABC de la marque employeur

On Wednesday, April 25, 2012, Marie Anik Aussant, Partner, Communication and organizational development, will be giving a lecture entitled “L’ABC de la marque employeur.” This lecture is offered as part of the Journée Infopresse on internal communications and human resources. 

Participants will learn more about employer branding tools and practices (attraction, retention, engagement, notoriety, etc.), and will get answers to three fundamental questions: 

  • How to establish a strong employer brand?
  • What to consider when developing an employer branding strategy? 
  • What are the benefits and issues associated with an employer brand? 

This Journée Infopresse will begin at 8:30 a.m. at Montreal's Excentris Cinema. 

Click here for more details and to register.